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Step 1: Define what your real goal is and what matters to you in real life.

Step 2: Calculate the financial target your business needs to support your real goal.

Step 3: Figure out the number of cases and clients you need to achieve your financial target.

Step 4: Figure out the marketing budget needed to achieve the number of cases outlined in 

Step 5: Recalculate your target, cases, and marketing budget based on any changes that have happened in your business strategy.

Step 6: Monitor the right KPIs to keep your business going in the right direction.

Step 7: Adjust your strategy based on what you learn from your numbers, your KPIs, and market conditions.

Step 8: Celebrate your incremental wins and progress.

Step 9: Get and stay inspired so you can achieve your goals and set new targets for the future.