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Whose Goal Are You Chasing? How Law Firm Owners Can Set SMART(er), More Personal Financial Goals

Updated: May 29




You went to another conference. You talked to another firm owner. Now you're asking yourself: "Should I be pushing for $5 million too?"


Before you stretch toward the next big revenue goal—or pressure yourself to keep up with someone else's pace—pause and ask:


What do you really want? What lifestyle are you trying to live?


Because scaling without clarity doesn’t lead to fulfillment—it leads to frustration.


Revenue Goals Without Purpose Lead to Burnout


One law firm owner recently told us they were feeling burned out. Despite pushing for higher and higher revenue, something just wasn’t clicking.


Why?


Because their goals weren’t rooted in their personal vision. They were chasing someone else’s scoreboard.


At TLTurner Group, we believe your revenue goals should start with your life—not someone else's Instagram highlight reel.


Start With the End in Mind: Your Ideal Lifestyle


Here’s a better approach:


Define the life you want first. Then build a business that supports it.


If you want $750,000 a year in gross income from your firm, that’s your starting point. From there, you can plug that number into what we call the Golden Financial Formula:


Revenue = Profit Goal + Operating Expenses (+ Buffer).


Let's make it even simpler:

Use the “Keep, Run, Grow” Method to Set Your Law Firm’s Revenue Goal


If you want to take home $750,000 a year from your law firm, you can’t just stop there.That’s only part of the full picture.

To figure out how much your firm really needs to bring in, use this simple formula:

Golden AGE Formula:

Revenue = Profit Goal + Operating Expenses + Buffer

Or, in easier words:

Revenue = Keep + Run + Grow

The “Keep, Run, Grow” Breakdown

Golden AGE Formula Element

Keep, Run, Grow Term

What It Means

Profit Goal

Keep 💰

The money you want to take home—your income from the firm.

Operating Expenses

Run 🛠️

The money it takes to run your firm—staff, software, rent, etc.

Buffer (Growth Cushion)

Grow 🌱

Extra for future growth, savings, or unexpected expenses.

Total = Revenue Goal


The total amount your firm needs to bring in to support your goals.

This isn’t just math. It’s vision in action. When you start with your ideal income, add your firm expenses, and build in a growth cushion, you get a revenue target that’s not only clear—but deeply motivating.


Because now, that number has meaning.


Why Personal Goals Motivate You More


Once you connect your firm's revenue to your lifestyle—whether that’s more time with family, travel flexibility, or long-term stability—something shifts:


  • You stop feeling aimless.

  • You stop measuring yourself against others.

  • You start making intentional decisions, not reactive ones.


And here’s the bonus: when you hit that revenue target that actually aligns with your life, you’ll feel more motivated—and confidently ready to stretch further, on your own terms.


How to Build a Goal That Sticks


Want to run the numbers, but not sure where to start? Most firm owners aren’t trained to think like CFOs—and that’s okay.


That’s exactly why we created the:


Financial Health Planning for Law Firms (6-Week Strategy Program)


In this guided engagement, we’ll help you:


  • Define your personal income goal. 

  • Identify the operating expenses needed to run your firm. 

  • Build a revenue strategy that makes sense for you. 

  • Design a dashboard to track your progress. 

  • Forecast for your real future—not someone else’s.


This isn't about vanity metrics. It’s about your vision + your numbers = your plan.


Ready to apply it to your own numbers? 


🚨 May Special: 6 Spots Left at $4,000 (Normally $7,500)


If you looked at your tax return this year and thought:“We’ve got to get a better handle on this…”—we’re here to help.

We’re offering our 6-week Financial Health Planning engagement (normally $7,500) to the first 8 law firms for just $4,000.

  • We’ll walk through your Keep. Run. Grow. numbers.

  • Show you exactly where you’re losing money—or leaving money on the table.

  • Give you a clear, personalized financial game plan.


⚠️ Only 6 discounted spots left—and they’re going fast.





The Takeaway: Clarity Over Comparison


The next time you hear another firm brag about their $8M year, ask yourself:


  • Does that fit your vision?

  • Or are you chasing someone else’s definition of success?


Get clear on what you want. Set the target. Then build the plan.


When your goals are personal, your motivation is powerful—and your strategy finally makes sense.


📱 Follow us for weekly finance tips:


TLTurner Group | NY Times Featured Accounting Firm

We Make Finance Less Complicated, Especially for Law Firms


 
 
 

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