Your Law Firm Strategic Reset Plan (September 2025)

TLTurner Group Marketing
Sep 3
2 min read

Updated: Sep 4

Do You Have a Strategy to Win at Your Law Firm?

September has a way of bringing life back into focus.

Kids are back in school.
Routines are back in place.
And for football fans, the season kicks into high gear.

Whether it’s a classroom or a football field, success comes down to one thing: having a strategy to win.

The same is true for your law firm.

Too many firms operate on autopilot, taking whatever cases come in, working harder and longer, and hoping it all adds up. But without a clear strategy, you’ll likely spin your wheels, hit dead ends, and feel like growth is always out of reach.

Here’s how to change that.

1. Set a Clear Revenue (or Client) Target

What are you aiming for?

A revenue number that ensures you can cover costs, grow, and pay yourself.
Or, if that feels overwhelming, a specific number of clients you want to serve.

Pro tip: Revenue is usually the better anchor, it forces you to think about sustainability, not just volume.

2. Work Backward From the Goal

Once you have a target, break it down:

Cases needed: How many cases will get you there?
Staffing: Do you have the team to handle that caseload?
Marketing: How will you attract those clients, and what will it cost?
Conversions: How will you turn leads into paying clients?

3. Build a Billing & Collections Plan

Even if you hit your caseload and revenue numbers, cash flow will suffer if you don’t collect efficiently.

Decide how you’ll bill (upfront, hourly, flat fee).
Put systems in place to follow up and ensure payments come in.

4. Align Operations With Strategy

Your team needs to know exactly how their role supports the goal.

Who’s responsible for intake?
Who ensures cases move forward efficiently?
Who owns billing and collections?

Clear roles = smoother operations = stronger results.

Build a Strategy That Wins, On and Off the Field

Law firms don’t win by chance. They win when leaders set clear goals, build systems to support them, and create space to focus on what matters most.

At TLTurner Group, we help law firm owners like you turn financial chaos into clarity by:

Setting clear revenue and cash flow targets so you know exactly what you’re aiming for.
Designing financial systems that scale as your firm grows.
Simplifying collections and forecasting so you never feel blindsided by cash flow.
Freeing up your time so you can focus on cases and clients, not spreadsheets.